“Data is the new oil.” The afore stated quote by British Mathematician Clive Humby articulately sums up the significance of data in the age of fast moving technology. If you are a part of the eCommerce industry, then two things are absolutely necessary for success. The first is a premium native app that attracts and retains buyers and the other is collecting the buyers’ data. While you can easily sign up for an app creator online and complement your website with an app without any hassle, collecting app data will require some extra efforts. Read the article further, and find out some handy tricks to collect your app users’ data. Analyze the information to take more data backed decisions and boost your success. Let us begin: Tips to collect useful app user data It is not just the app download, installation and uninstallation data that determines the success of your mCommerce business. There are many instances in an app buyers’ journey that you can harness and utilize to collect significant data. Follow the list below and conquer success: #1: Use the on-boarding to collect basic user information The onboarding process is the first instance when the user reacts with the app and inputs valuable information after the download and installation process is complete. Use it to capture basic user info like name, gender, age, location, login data (Facebook, Email, Phone, etc.), and more. While this data is entered by the user, some of the information comes as a bonus. This includes the app permissions to read the device type and other relevant information. You can use this data to send personalized mails, wish consumers on birthdays, and more. Suggested Read: Tips to offer the best onboarding experience to your mobile app users #2: Monitor app search and content views Track the users’ activity on the app and see what they are looking for. Save their search history to customize predictions and suggest relevant products in the following sessions. Also track the number of page or product views and see how much time they spend on each page, product, etc. This will tell you about their shopping preferences and more. You can use the information to strategize the up-selling and cross-selling techniques accordingly. Also analyze the data to show customized advertisements and promotional videos. #3: Track in-app monetization and usage metrics The app usage metrics and monetization based data can give you more accurate and quantifiable information that will help you take more informed decisions. For instance, you can monitor the frequency of app launches and visits of the user. Also measure the average session time and attention span of the users for each page, product, section, category, etc. Take this a notch higher by tracking their buying behavior, purchase and subscription data, clockwise activity (peak activity hours), issues reported by them, response to various actionable app elements like URLs, CTA (Call to Action Buttons) and more. #4: Analyze the data periodically and use it Create a calendar for the analysis of your crucial app data. Follow it strictly and work on the data you collect between two cycles. Do not forget to compare it with the past data and measure your failure or success accordingly. Also analyze different kinds of data separately before you club the results together to get the bigger picture. Leverage it to take strategic marketing and sales decisions. Also use it to display social media ads, location based suggestions (nearby stores and outlets), product suggestions, and more. Do not forget to collect user feedback and responses for the same. Suggested Read: Complete Guide on Mobile App Analytics Metrics - Measure your App's Success Create a smart app for your business! A premium native app that is smart, smooth, and intuitive, can help you ease the journey of your customers and fetch good results. We understand that finding an affordable solution can be quite challenging and overwhelming. But you can avoid all the hassle if you ditch the custom app development techniques and opt for more modern methods. Sign up for AppMySite AI powered DIY app builder and empower your business with premium Android and iOS apps. Build, customize and test the apps without coding. Publish to enter the mobile market and reach the customers in no time.
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January 2021
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