The consumerization of technology is turning out to be a boon for online brands and businesses. It has also enabled people to channelize their creative and entrepreneurial caliber by making it easier to run blogs or eCommerce businesses.
With the advanced technologies in the market, one can easily build a website or create an app online without coding. However, one must keep in mind that just having the set-up is not sufficient. If you have a WordPress blogging website, you will also need to take care about its customizability and scalability. Thankfully, WordPress has a plethora of options for both. It comes with infinite themes and plugins support that can enhance the aesthetics, functionality and performance of your website and make it more user-friendly. Today, we will specifically tell you about five WordPress plugins that bloggers can use to enhance their WordPress website. So, stay with us till the end as we unravel each one by one. Suggested Read: The top 12 must have plugins for WordPress websites in 2020 Five essential plugins for your WordPress blogging website Go through our list of choicest WordPress plugins for bloggers (in no particular rank or order), and drive your blogging venture towards dynamism and success. #1: All in One SEO This is one of the most popular SEO plugins for WordPress website. While we are sure that you must have laid out the basic infrastructural support for the website like SEO, analytics, traffic insights, etc., we still thought of including this one in our list. It is really easy and suits both beginners, and professionals. It provides extensive sitemap support, Google AMP (Accelerated Mobile Pages) support, Google analytics support, and a lot more. It is highly functional and compatible and can be translated into 55+ languages. If you wish to convert your regular blog website to a WooCommerce store and sell products and merchandize someday, it will extend eCommerce support features as well. #2: SeedProd The landing page plays an important role in capturing leads, boosting conversions and making navigation easier for the visitors. Do not underestimate its power and ensure that you design the best landing page for your website. You can accomplish it with this really cool plugin by SeedProd. It enables you to design Landing Page, Coming Soon Pages, Maintenance Mode Page, Custom 404 pages, etc. The pro version can also enable several other benefits like subscriber management, spam protection, and more. This can make your website more responsive and easier for visitors to navigate. Suggested Read: The best tips to design mobile app landing pages that inspire conversions #3: Smash Balloon Social Media presence and marketing has become essential for every online brand or entity in today’s day and age. However, making the most of so many accounts and feeds can become really hectic. But with this cool plugin to your rescue, you can take a breath of relief. It can automatically power any Facebook embeds on your site, preventing them from breaking, and keep your website and social media account in sync. It comes in many variants and can help you manage multiple social feeds like Facebook, Twitter, Instagram and YouTube. It is quite SEO friendly as well! #4: OptinMonster This is hands down one of the best WordPress lead generation plugins. It has the power to optimize your traffic and conversions and hence, catalyze the growth and expansion of your brand. If you do not want to suffer the “visit and abandon” issue, then aim to turn your visitors into subscribers. Use this plugin to create engaging pop-ups, floating bars and more. Also, enable people to subscribe to your newsletters and grow your mailing list. The target and personalization features make it the ideal solution for growing the list of subscribers and readers. #5: AppMySite It is evident that the proliferation of smartphones has made people addicted to apps. Even news websites have created apps to cater to their mobile-friendly readers. You can also offer the same ease and mobility to your audience by creating an app.Try this easy and affordable WordPress to mobile app plugin by AppMySite and build premium native Android and iOS apps for your blogging and eCommerce website. You can create, customize and test your apps without coding for free! The app builder also comes with powerful add-ons that make it the ideal solution for all kinds of brands, bloggers and businesses. Suggested Read: The top 11 must-have plugins for WooCommerce websites in 2020 Wrapping up! That was all from our end today! You can also checkout the other suggested blogs to learn more about the top WordPress and WooCommerce plugins. Pick the best ones that suit your blogging business and make your website more dynamic and functional. Grow your traffic and manage it seamlessly to register unprecedented growth and success!
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All app companies rely heavily on the quality of their store listing to convert incoming visitors. Since the space to display content on an app listing is limited, the challenge to get it right is all the more taxing. A large part of app store optimization is devoted solely to optimizing the app store listing. ASO professionals keep updating meta fields like app name and description to add and update keywords. They also update the screenshots and icon in case of any new changes. These elements put together play a large role in determining conversion rate and app store rankings. With more conversions and downloads, the app store ranking also rises. This is true for both Google Play and Apple App Store. One feature we seldom discuss in ASO is custom store listing. It is only available on the Google Play Store and provides app companies an interesting opportunity to grow downloads. What is this feature? How does it work? In the following section, we answer these questions and further understand the advantage of using custom store listings on Google Play. Custom store listing on Google Play Google Play enables app companies to create custom store listings of their app for different countries. For instance, you can display one app listing for visitors in India and another for those in the United States. Every audience demographic is different. Users in India will respond differently to an app store listing compared to people in the United States. Let’s take an example and assume you launch your own pharmacy app. Your company is based in the United States and plans to offer next-day delivery on every order. It thus makes sense to provide possible prospects this information. However, you don’t plan on providing next-day delivery to your users in India because of obvious logistical reasons. Does it then make sense to provide Indian users this information? Custom store listing on Google Play helps in such a situation. You can create a different store listing for people in different countries and reach out to them with the ideal marketing copy and creatives. Tools like AppMySite have already made app development easy. Anyone can convert WordPress to Android app without writing a single line of coding. The next frontier is mobile app marketing and creating custom store listings is one small part of the same. How to create a custom listing? Google Play enables users to create custom store listings for different target countries. The following steps provide a guide on the same- ● Log-in to your Google Search Console account. ● Select the app you want to create a custom store listing for. ● Follow this path: Grow -> Store Presence -> Custom Store Listing. ● Choose Create Custom Store Listing. ● Enter a name for your new listing. This name won’t be shown to your app store visitors. You can enter any name for your reference. ● Select the countries you wish to display the custom store listing on. Also enter the visibility status of your app store page to users who’ve already download your app in the region. ● Choose a default language for the new store listing. You can select Manage your own translations in case you don’t want to show the app listing in the default language. ● Enter app name, description, and upload graphics for the new listing. Select Create when you’re done. That’s it. You can create up to five custom store listings. Each custom listing enables you to create a personalized app listing for people in a given region. How do custom-made listings help? Much of marketing today is about personalization. This is true for mobile app marketing as well. Creating a great app store page on Google Play is essential for enhancing install success rate and growing store rankings. The role of custom store listings is personalizing the app store page according to geographic cohorts. Every app company can effectively set up metafields and creatives to attract people in certain regions. Some tips on creating custom store listing There are some ways you can make each custom listing powerful enough to actually enhance install success rate. Here are some of them- ● Start studying keywords region-wise. Some app store keywords may have a decent volume in one region and low volume in another. Custom store listings enable you to create different descriptions for different target regions. Study region-wise keyword data to make sure your app has a good chance of ranking on important keywords in each region. ● Frame marketing copy and CTA based on user behaviour in each region. Top mobile app analytics tools will help you see specific parts of an app people like in different regions. Use this information while creating a custom listing to give yourself a better chance of enhancing conversions. ● Introduce region-specific benefits to your app. It can be difficult for an app company to introduce a new offer or deal worldwide. Custom store listings can help you set up region-specific deals to attract local customers. You can furthermore do this without visitors in other countries noticing. Such an addition can help you test run a new program or feature before launching it worldwide. These tips represent a few crucial tips you should remember while creating a custom app store listing. You will further learn other practical tips after getting down to creating these custom listings. Every new listing should ideally give your app a shot at ranking well in the specified region. In conclusion It is easy now to create Android apps with tools like AppMySite. Businesses can even get an ecommerce app to market with AppMySite by creating a WooCommerce Android app without coding. The challenge thus lies beyond development. Companies have to work on growing their user base and app downloads. This piece provides a complete guide on custom store listings. Readers can learn about them and set a new one up for their own Android app. This is especially important for apps with a global audience trying to make it big. It is the age of smartphones, and every business, organization and entity is now aspiring to go online. Technology is bridging the gaps between buyers and sellers and facilitating ease of business. With time, it has also become easier to build online stores and convert website to apk without much hassle. However, as you take your business online, you must take care of every little aspect. One such crucial feature for businesses that require their audiences and consumers to make online payments, is the payment gateway. Payment gateways are the digital services that authorize and facilitate online transactions on different platforms. It connects an online store to a bank or similar entity, by validating the credentials through a device or medium (web/mobile), and hence enables the store to process secure payments. However, choosing the right payment gateway is quite important as it may affect the checkout and buying decisions of the customers, affect your sales and influence your brand image. Suggested Read: Mobile app monetization: The ultimate guide to monetizing mobile apps How to pick the right payment gateways for your website Choosing the right payment gateways can be quite tough. However, we have made a list of factors that you can consider as you proceed to choose the best payment gateway(s) for your website. #1: Demand of the business Depending on the scope and nature of your business, you can choose the payment gateway accordingly. The choice may depend on a number of factors like:
#2: Financial feasibility The financial factors are equally important and considerable as you select the payment gateways for your website. You can pick one or more payment gateway services based on:
#3: Popularity and reach If your target audience is more likely to be using a payment gateway service already, it becomes easier to inspire them to make the purchase. Hence, it is important that you choose the payment gateways that are more common and popular. It should also have a good reach amongst the masses and be scalable. This will ensure that the service provider is capable to customize its services as per your needs and requirements. #4: Security and performance This is one of the most crucial factors as security is the prime concern of sellers and buyers as they process transactions. As customers are trusting you with their money, it is your responsibility to ensure a safe system. Hence, pick a payment gateway that is both, robust and secure. It should be able to meet the demands of your growing business and be reliable enough. The load time should also be less, and the interface should be smooth. #5: Support Quality The service that you opt for, must be smooth and frictionless. It should not just ensure quality in terms of product, but also in terms of consumer support. As you are likely to face payment disputes, complaints, transactional failures, and more such issues, your service provider should be ready to deal with such complaints and issues that you divert towards them. So, look out for this feature as well, as you proceed to finalize the payment gateway service for your website. Suggested Read: Reduce app load time and increase speed - Your ultimate guide to a better UX Wrapping up! That was all from our end today! Pick the best payment gateways and make it easier for your buyers to shop with you. You can also refer to our other blogs, like the one suggested above, and get more of such tips and tricks. As you chisel your app to perfection, also ensure that you complement it with an app that meets the demands of your business and remains in complete sync with your website. You do not have to worry too much about it! Just subscribe to the free app maker by AppMySite and build your own Android and iOS mobile apps without coding. Enter the app industry without any hassle and grow your business like never before. Join the league of mobile friendly businesses and be future ready! There are many things which can go wrong during app development. An average app developer spends years learning and working on apps to iron out simple and complex mistakes. Even now when it’s simple to create an app with DIY app making solutions, some mistakes can still creep up.
There is a lot of literature online that educates people on the mistakes to avoid during development. This abundance of resources eventually helps developers build better apps. Compared to development, there is little discussion about the common mistakes companies make during an app launch. The extraneous process to create an app gathers up a lot of oxygen and leaves little room to cover the vagaries of a typical app launch. Does this mean there is little room for error in an app launch? No. In fact, a bad app launch can set the tone for a long line of mistakes. The only real way to avoid mistakes during an app launch is to remain cognizant of them. This piece provides an overview on the mistakes you should avoid during a typical app launch. #1 - Chasing the perfect app No one wants to bring out an inadequate app. Every company hopes the app it launches does well and meets the expectations of a typical user. And yet, there is no such thing as a perfect app. Go visit the best apps you can think of on the Google Play Store and Apple App Store. These apps have been updated and changed innumerable times in the course of their lifecycle. This is simply because no one can predict user behaviour and app industry trends to the later. Many companies spend a lot of time perfecting their app. This urge is largely borne from getting the perfect app to market. This search for perfection generally eats up a lot of time and an endless stream of resources. The solution lies in changing your outlook towards an app launch. You can never create the perfect mobile app. There will always be areas where your app users will get stuck. You will also inevitably come across app users who abandon your app. Your goal when it comes to launching a mobile app should be to create a minimum viable product (MVP). An MVP version of an app is not the perfect or the ideal version. As the name suggests, it is the least viable version of the app. After launching the app, companies can study user feedback and behaviour to build upon the MVP version. #2 - Lack of build up to the app launch Technically, one can boil down launching an app to hitting publish on an app store. It is misguided to assume hitting publish is enough. Both the Google Play Store and the Apple App Store offer millions of apps to their billions of users. It is impossible for a new app to come in and attract users purely on its merits. A film studio spends weeks and months promoting a release before it actually hits cinemas. Companies have to think about an app launch in a similar vein and carefully craft their pre-launch build up. How can a company effectively create build up for an app launch? The trick really lies in promoting the app on the marketing channels at one’s disposal. Let’s assume you plan on launching an app you built with an online app builder. It makes sense to promote your app launch to your website visitors. Leverage your social media channels and tell people about the various features you plan on bringing to the app. When you hit the publish button, there is already considerable interest and awareness about your app. This helps give your app significant escape velocity on the user acquisition side. #3 - No launch strategy The previous points partially alludes to the narrow perception companies have when it comes to a typical app launch. An app launch will naturally seem like a small deal when companies boil it down to the simple push of a button. This inadvertently leads to companies not having a strategy for their app launch. A launch strategy doesn’t just refer to how a company plans on acquiring new users. It more importantly sets the overall tone and nature of an app launch. There are two well-known app launch strategies that a company can pursue - ●Public launch - A public launch simply means that a company goes all-in on a marketing blitz at the time of the launch. This involves leveraging every marketing resource available to raise awareness about the app and gain app users. ●Stealth launch - A stealth launch involves less focus on marketing and more on user retention and analysis. In a stealth launch, companies typically target early adopters who’re easy to convert. These users als provide valuable feedback which helps improve the app. Both strategies have their own advantages and drawbacks. A public launch can send an app into orbit and grow its market share considerably. On the other hand, a stealth launch provides companies the luxury to make mistakes and learn in isolation. #4 - Naive idea of user acquisition People don’t just download an app. They have to be cajoled over a reasonable amount of time until they’re ready to press the install button. Many companies don’t grasp this basic idea about app downloads. User acquisition is a long and hard struggle. This naive idea of user acquisition comes from an over emphasis on the app features and functions. Most apps that fail have unbridled confidence in the features and functions of their app. In many cases, their apps really are good and deserve a large user base. Companies however cannot hope to get downloads based on the inherent qualities of their apps. They have to work on attracting the attention of their target audience as well. Nothing else will guarantee downloads after an app launch. In conclusion An app launch doesn’t just mean that an app is live on various app stores. It is a major milestone in a typical app lifecycle. This piece provides insights on some common mistakes companies can make when launching a mobile app. Readers can drastically improve their app launch by avoiding these mistakes and taking an informed approach. |
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January 2021
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