All app companies rely heavily on the quality of their store listing to convert incoming visitors. Since the space to display content on an app listing is limited, the challenge to get it right is all the more taxing. A large part of app store optimization is devoted solely to optimizing the app store listing. ASO professionals keep updating meta fields like app name and description to add and update keywords. They also update the screenshots and icon in case of any new changes. These elements put together play a large role in determining conversion rate and app store rankings. With more conversions and downloads, the app store ranking also rises. This is true for both Google Play and Apple App Store. One feature we seldom discuss in ASO is custom store listing. It is only available on the Google Play Store and provides app companies an interesting opportunity to grow downloads. What is this feature? How does it work? In the following section, we answer these questions and further understand the advantage of using custom store listings on Google Play. Custom store listing on Google Play Google Play enables app companies to create custom store listings of their app for different countries. For instance, you can display one app listing for visitors in India and another for those in the United States. Every audience demographic is different. Users in India will respond differently to an app store listing compared to people in the United States. Let’s take an example and assume you launch your own pharmacy app. Your company is based in the United States and plans to offer next-day delivery on every order. It thus makes sense to provide possible prospects this information. However, you don’t plan on providing next-day delivery to your users in India because of obvious logistical reasons. Does it then make sense to provide Indian users this information? Custom store listing on Google Play helps in such a situation. You can create a different store listing for people in different countries and reach out to them with the ideal marketing copy and creatives. Tools like AppMySite have already made app development easy. Anyone can convert WordPress to Android app without writing a single line of coding. The next frontier is mobile app marketing and creating custom store listings is one small part of the same. How to create a custom listing? Google Play enables users to create custom store listings for different target countries. The following steps provide a guide on the same- ● Log-in to your Google Search Console account. ● Select the app you want to create a custom store listing for. ● Follow this path: Grow -> Store Presence -> Custom Store Listing. ● Choose Create Custom Store Listing. ● Enter a name for your new listing. This name won’t be shown to your app store visitors. You can enter any name for your reference. ● Select the countries you wish to display the custom store listing on. Also enter the visibility status of your app store page to users who’ve already download your app in the region. ● Choose a default language for the new store listing. You can select Manage your own translations in case you don’t want to show the app listing in the default language. ● Enter app name, description, and upload graphics for the new listing. Select Create when you’re done. That’s it. You can create up to five custom store listings. Each custom listing enables you to create a personalized app listing for people in a given region. How do custom-made listings help? Much of marketing today is about personalization. This is true for mobile app marketing as well. Creating a great app store page on Google Play is essential for enhancing install success rate and growing store rankings. The role of custom store listings is personalizing the app store page according to geographic cohorts. Every app company can effectively set up metafields and creatives to attract people in certain regions. Some tips on creating custom store listing There are some ways you can make each custom listing powerful enough to actually enhance install success rate. Here are some of them- ● Start studying keywords region-wise. Some app store keywords may have a decent volume in one region and low volume in another. Custom store listings enable you to create different descriptions for different target regions. Study region-wise keyword data to make sure your app has a good chance of ranking on important keywords in each region. ● Frame marketing copy and CTA based on user behaviour in each region. Top mobile app analytics tools will help you see specific parts of an app people like in different regions. Use this information while creating a custom listing to give yourself a better chance of enhancing conversions. ● Introduce region-specific benefits to your app. It can be difficult for an app company to introduce a new offer or deal worldwide. Custom store listings can help you set up region-specific deals to attract local customers. You can furthermore do this without visitors in other countries noticing. Such an addition can help you test run a new program or feature before launching it worldwide. These tips represent a few crucial tips you should remember while creating a custom app store listing. You will further learn other practical tips after getting down to creating these custom listings. Every new listing should ideally give your app a shot at ranking well in the specified region. In conclusion It is easy now to create Android apps with tools like AppMySite. Businesses can even get an ecommerce app to market with AppMySite by creating a WooCommerce Android app without coding. The challenge thus lies beyond development. Companies have to work on growing their user base and app downloads. This piece provides a complete guide on custom store listings. Readers can learn about them and set a new one up for their own Android app. This is especially important for apps with a global audience trying to make it big.
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January 2021
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