There is no shortage of WooCommerce stores trying to launch their own independent shopping app. Rising smartphone usage is causing many online stores to stare at the proverbial writing on the wall - apps are the future.
The main reason businesses still hesitate to launch their own mobile app is the cost. Not every budding shopping store online has the resources to create a cutting edge ecommerce app. However, the rise of free online app makers have essentially made ecommerce app development a matter of minutes. There are a number of mobile app builders that allow users to create a WooCommerce app for Android and iOS. Here are five features you should look for in a WooCommerce mobile app builder. #1 - Backorder support The last thing your customers want to see when they visit your shopping app is an out-of-stock label. It harms their app experience and reduces your chances of making a sale. It is thus imperative that you choose an ecommerce app builder that provides backorder support. This essentially ensures every product available for backordering on your WooCommerce store is also open for orders on your shopping app. AppMySite is a prime example of a mobile app builder that offers backorder support. Any product on your WooCommerce store that is taking backorders will also consequently be available on your app, if you’re working with AppMySite. How do backorders generally work? Let’s say a customer comes across a product that is out-of-stock. You still allow the customer to place the order regardless. When the stock is again back in-stock, you can fulfill the order and complete the sale. App marketers have to invest a lot of time and effort in bringing possible customers to your app. It is thus vital to not spoil the experience of incoming visitors with out-of-stock labels. Choose a WooCommerce app builder that offers complete backorder support. #2 - Checkout page customization A lot of customers abandon their cart during the checkout stage. This typically happens because of reasons that are within and out of your control. The best you can do is customize your checkout page. This includes removing the irrelevant fields that are not actually necessary to complete the order. It is thus vital you choose an app builder that allows you to customize your checkout page. AppMySite offers support for the WooCommerce Checkout Field Editor plugin. This basically means you can customize the checkout page of your store using the Checkout Field Editor plugin on your WooCommerce backend. The customized checkout page would then be reflected on the app as well. AppMySite thus enables users to fully customize their checkout screens with the assistance of the Checkout Field Editor. It is vital to only ask for the bare essential information you need from your customer during the checkout process. This ensures your customers don’t have to waste time providing unnecessary information that is not needed to deliver the product. Study the checkout page some of your competitors are offering to get a better idea about designing your own. #3 - Affiliate marketing support Ecommerce startups don’t generally have hundreds and thousands of products on their WooCommerce store. This can prove to be a problem for your business as customers have three primary demands from their online retailer - variety, affordability, and fast delivery. By offering only a few products, you completely miss out on three essentials of the golden ecommerce trifecta. A simple solution in such cases is to offer additional affiliate products on your WooCommerce store. This can help you offer more products and additionally earn commissions. To show external affiliate products on your app, it is vital you choose an app builder that provides external product support. AppMySite for example offers complete external product support that helps users sell affiliate products on their WooCommerce apps. It is thus wise to choose AppMySite if you plan on creating a mobile app to boost your affiliate marketing revenue. #4 - Easy home screen discovery Discovery is an essential part of ecommerce. Customers don’t always know the exact product they’re looking for. This is where ecommerce stores have to step in and guide customers through a journey of product discovery. Visit the homepage of the popular ecommerce store or app. You will find various sections and collections created to ease discovery and help users find the right product. When looking for a WooCommerce app builder, make sure the one you choose offers plenty of customization features for the home screen. The home screen is where most mobile shoppers start their journey. It should ideally act as a springboard for shoppers to browse various products and categories on the ecommerce app. AppMySite offers users a ton of customization options to create the perfect home screen. This includes category management, section arrangement, dashboard banner design, and more. Users can even enable a web view interface on their home screen. This largely helps create a truly personalized experience for users when they arrive on the home screen and streamline discovery across the app. #5 - High performance No one likes to use an app that is slow and sluggish. This is true for all apps, not just shopping apps. You need to ensure that the app builder you choose enables you to create premium apps that offer high performance. Launching a shopping app that loads slowly and has a high hang rate will only lead to failure. It is thus imperative that you choose an app builder that has a reliable performance record. AppMySite doesn’t just help you create apps with great performance, but also offers add-ons to improve your app speed further. The WordPress web hosting add-on brings blazing fast speeds to your website and by extension shores up app performance as well. AppMySite can thus help you offer fast speeds on both your mobile app and website. In conclusion The features covered in this article may not be the most popular. However, they’re certainly very useful for any given ecommerce app. Each of these features is offered by AppMySite as well. The best part of using AppMySite is the overall simplicity on offer. Users do not have to spend hours learning how to make a WordPress app. The intuitive app making platform makes the entire process instinctive and fast.
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The consumerization of technology is turning out to be a boon for online brands and businesses. It has also enabled people to channelize their creative and entrepreneurial caliber by making it easier to run blogs or eCommerce businesses.
With the advanced technologies in the market, one can easily build a website or create an app online without coding. However, one must keep in mind that just having the set-up is not sufficient. If you have a WordPress blogging website, you will also need to take care about its customizability and scalability. Thankfully, WordPress has a plethora of options for both. It comes with infinite themes and plugins support that can enhance the aesthetics, functionality and performance of your website and make it more user-friendly. Today, we will specifically tell you about five WordPress plugins that bloggers can use to enhance their WordPress website. So, stay with us till the end as we unravel each one by one. Suggested Read: The top 12 must have plugins for WordPress websites in 2020 Five essential plugins for your WordPress blogging website Go through our list of choicest WordPress plugins for bloggers (in no particular rank or order), and drive your blogging venture towards dynamism and success. #1: All in One SEO This is one of the most popular SEO plugins for WordPress website. While we are sure that you must have laid out the basic infrastructural support for the website like SEO, analytics, traffic insights, etc., we still thought of including this one in our list. It is really easy and suits both beginners, and professionals. It provides extensive sitemap support, Google AMP (Accelerated Mobile Pages) support, Google analytics support, and a lot more. It is highly functional and compatible and can be translated into 55+ languages. If you wish to convert your regular blog website to a WooCommerce store and sell products and merchandize someday, it will extend eCommerce support features as well. #2: SeedProd The landing page plays an important role in capturing leads, boosting conversions and making navigation easier for the visitors. Do not underestimate its power and ensure that you design the best landing page for your website. You can accomplish it with this really cool plugin by SeedProd. It enables you to design Landing Page, Coming Soon Pages, Maintenance Mode Page, Custom 404 pages, etc. The pro version can also enable several other benefits like subscriber management, spam protection, and more. This can make your website more responsive and easier for visitors to navigate. Suggested Read: The best tips to design mobile app landing pages that inspire conversions #3: Smash Balloon Social Media presence and marketing has become essential for every online brand or entity in today’s day and age. However, making the most of so many accounts and feeds can become really hectic. But with this cool plugin to your rescue, you can take a breath of relief. It can automatically power any Facebook embeds on your site, preventing them from breaking, and keep your website and social media account in sync. It comes in many variants and can help you manage multiple social feeds like Facebook, Twitter, Instagram and YouTube. It is quite SEO friendly as well! #4: OptinMonster This is hands down one of the best WordPress lead generation plugins. It has the power to optimize your traffic and conversions and hence, catalyze the growth and expansion of your brand. If you do not want to suffer the “visit and abandon” issue, then aim to turn your visitors into subscribers. Use this plugin to create engaging pop-ups, floating bars and more. Also, enable people to subscribe to your newsletters and grow your mailing list. The target and personalization features make it the ideal solution for growing the list of subscribers and readers. #5: AppMySite It is evident that the proliferation of smartphones has made people addicted to apps. Even news websites have created apps to cater to their mobile-friendly readers. You can also offer the same ease and mobility to your audience by creating an app.Try this easy and affordable WordPress to mobile app plugin by AppMySite and build premium native Android and iOS apps for your blogging and eCommerce website. You can create, customize and test your apps without coding for free! The app builder also comes with powerful add-ons that make it the ideal solution for all kinds of brands, bloggers and businesses. Suggested Read: The top 11 must-have plugins for WooCommerce websites in 2020 Wrapping up! That was all from our end today! You can also checkout the other suggested blogs to learn more about the top WordPress and WooCommerce plugins. Pick the best ones that suit your blogging business and make your website more dynamic and functional. Grow your traffic and manage it seamlessly to register unprecedented growth and success! All app companies rely heavily on the quality of their store listing to convert incoming visitors. Since the space to display content on an app listing is limited, the challenge to get it right is all the more taxing. A large part of app store optimization is devoted solely to optimizing the app store listing. ASO professionals keep updating meta fields like app name and description to add and update keywords. They also update the screenshots and icon in case of any new changes. These elements put together play a large role in determining conversion rate and app store rankings. With more conversions and downloads, the app store ranking also rises. This is true for both Google Play and Apple App Store. One feature we seldom discuss in ASO is custom store listing. It is only available on the Google Play Store and provides app companies an interesting opportunity to grow downloads. What is this feature? How does it work? In the following section, we answer these questions and further understand the advantage of using custom store listings on Google Play. Custom store listing on Google Play Google Play enables app companies to create custom store listings of their app for different countries. For instance, you can display one app listing for visitors in India and another for those in the United States. Every audience demographic is different. Users in India will respond differently to an app store listing compared to people in the United States. Let’s take an example and assume you launch your own pharmacy app. Your company is based in the United States and plans to offer next-day delivery on every order. It thus makes sense to provide possible prospects this information. However, you don’t plan on providing next-day delivery to your users in India because of obvious logistical reasons. Does it then make sense to provide Indian users this information? Custom store listing on Google Play helps in such a situation. You can create a different store listing for people in different countries and reach out to them with the ideal marketing copy and creatives. Tools like AppMySite have already made app development easy. Anyone can convert WordPress to Android app without writing a single line of coding. The next frontier is mobile app marketing and creating custom store listings is one small part of the same. How to create a custom listing? Google Play enables users to create custom store listings for different target countries. The following steps provide a guide on the same- ● Log-in to your Google Search Console account. ● Select the app you want to create a custom store listing for. ● Follow this path: Grow -> Store Presence -> Custom Store Listing. ● Choose Create Custom Store Listing. ● Enter a name for your new listing. This name won’t be shown to your app store visitors. You can enter any name for your reference. ● Select the countries you wish to display the custom store listing on. Also enter the visibility status of your app store page to users who’ve already download your app in the region. ● Choose a default language for the new store listing. You can select Manage your own translations in case you don’t want to show the app listing in the default language. ● Enter app name, description, and upload graphics for the new listing. Select Create when you’re done. That’s it. You can create up to five custom store listings. Each custom listing enables you to create a personalized app listing for people in a given region. How do custom-made listings help? Much of marketing today is about personalization. This is true for mobile app marketing as well. Creating a great app store page on Google Play is essential for enhancing install success rate and growing store rankings. The role of custom store listings is personalizing the app store page according to geographic cohorts. Every app company can effectively set up metafields and creatives to attract people in certain regions. Some tips on creating custom store listing There are some ways you can make each custom listing powerful enough to actually enhance install success rate. Here are some of them- ● Start studying keywords region-wise. Some app store keywords may have a decent volume in one region and low volume in another. Custom store listings enable you to create different descriptions for different target regions. Study region-wise keyword data to make sure your app has a good chance of ranking on important keywords in each region. ● Frame marketing copy and CTA based on user behaviour in each region. Top mobile app analytics tools will help you see specific parts of an app people like in different regions. Use this information while creating a custom listing to give yourself a better chance of enhancing conversions. ● Introduce region-specific benefits to your app. It can be difficult for an app company to introduce a new offer or deal worldwide. Custom store listings can help you set up region-specific deals to attract local customers. You can furthermore do this without visitors in other countries noticing. Such an addition can help you test run a new program or feature before launching it worldwide. These tips represent a few crucial tips you should remember while creating a custom app store listing. You will further learn other practical tips after getting down to creating these custom listings. Every new listing should ideally give your app a shot at ranking well in the specified region. In conclusion It is easy now to create Android apps with tools like AppMySite. Businesses can even get an ecommerce app to market with AppMySite by creating a WooCommerce Android app without coding. The challenge thus lies beyond development. Companies have to work on growing their user base and app downloads. This piece provides a complete guide on custom store listings. Readers can learn about them and set a new one up for their own Android app. This is especially important for apps with a global audience trying to make it big. It is the age of smartphones, and every business, organization and entity is now aspiring to go online. Technology is bridging the gaps between buyers and sellers and facilitating ease of business. With time, it has also become easier to build online stores and convert website to apk without much hassle. However, as you take your business online, you must take care of every little aspect. One such crucial feature for businesses that require their audiences and consumers to make online payments, is the payment gateway. Payment gateways are the digital services that authorize and facilitate online transactions on different platforms. It connects an online store to a bank or similar entity, by validating the credentials through a device or medium (web/mobile), and hence enables the store to process secure payments. However, choosing the right payment gateway is quite important as it may affect the checkout and buying decisions of the customers, affect your sales and influence your brand image. Suggested Read: Mobile app monetization: The ultimate guide to monetizing mobile apps How to pick the right payment gateways for your website Choosing the right payment gateways can be quite tough. However, we have made a list of factors that you can consider as you proceed to choose the best payment gateway(s) for your website. #1: Demand of the business Depending on the scope and nature of your business, you can choose the payment gateway accordingly. The choice may depend on a number of factors like:
#2: Financial feasibility The financial factors are equally important and considerable as you select the payment gateways for your website. You can pick one or more payment gateway services based on:
#3: Popularity and reach If your target audience is more likely to be using a payment gateway service already, it becomes easier to inspire them to make the purchase. Hence, it is important that you choose the payment gateways that are more common and popular. It should also have a good reach amongst the masses and be scalable. This will ensure that the service provider is capable to customize its services as per your needs and requirements. #4: Security and performance This is one of the most crucial factors as security is the prime concern of sellers and buyers as they process transactions. As customers are trusting you with their money, it is your responsibility to ensure a safe system. Hence, pick a payment gateway that is both, robust and secure. It should be able to meet the demands of your growing business and be reliable enough. The load time should also be less, and the interface should be smooth. #5: Support Quality The service that you opt for, must be smooth and frictionless. It should not just ensure quality in terms of product, but also in terms of consumer support. As you are likely to face payment disputes, complaints, transactional failures, and more such issues, your service provider should be ready to deal with such complaints and issues that you divert towards them. So, look out for this feature as well, as you proceed to finalize the payment gateway service for your website. Suggested Read: Reduce app load time and increase speed - Your ultimate guide to a better UX Wrapping up! That was all from our end today! Pick the best payment gateways and make it easier for your buyers to shop with you. You can also refer to our other blogs, like the one suggested above, and get more of such tips and tricks. As you chisel your app to perfection, also ensure that you complement it with an app that meets the demands of your business and remains in complete sync with your website. You do not have to worry too much about it! Just subscribe to the free app maker by AppMySite and build your own Android and iOS mobile apps without coding. Enter the app industry without any hassle and grow your business like never before. Join the league of mobile friendly businesses and be future ready! There are many things which can go wrong during app development. An average app developer spends years learning and working on apps to iron out simple and complex mistakes. Even now when it’s simple to create an app with DIY app making solutions, some mistakes can still creep up.
There is a lot of literature online that educates people on the mistakes to avoid during development. This abundance of resources eventually helps developers build better apps. Compared to development, there is little discussion about the common mistakes companies make during an app launch. The extraneous process to create an app gathers up a lot of oxygen and leaves little room to cover the vagaries of a typical app launch. Does this mean there is little room for error in an app launch? No. In fact, a bad app launch can set the tone for a long line of mistakes. The only real way to avoid mistakes during an app launch is to remain cognizant of them. This piece provides an overview on the mistakes you should avoid during a typical app launch. #1 - Chasing the perfect app No one wants to bring out an inadequate app. Every company hopes the app it launches does well and meets the expectations of a typical user. And yet, there is no such thing as a perfect app. Go visit the best apps you can think of on the Google Play Store and Apple App Store. These apps have been updated and changed innumerable times in the course of their lifecycle. This is simply because no one can predict user behaviour and app industry trends to the later. Many companies spend a lot of time perfecting their app. This urge is largely borne from getting the perfect app to market. This search for perfection generally eats up a lot of time and an endless stream of resources. The solution lies in changing your outlook towards an app launch. You can never create the perfect mobile app. There will always be areas where your app users will get stuck. You will also inevitably come across app users who abandon your app. Your goal when it comes to launching a mobile app should be to create a minimum viable product (MVP). An MVP version of an app is not the perfect or the ideal version. As the name suggests, it is the least viable version of the app. After launching the app, companies can study user feedback and behaviour to build upon the MVP version. #2 - Lack of build up to the app launch Technically, one can boil down launching an app to hitting publish on an app store. It is misguided to assume hitting publish is enough. Both the Google Play Store and the Apple App Store offer millions of apps to their billions of users. It is impossible for a new app to come in and attract users purely on its merits. A film studio spends weeks and months promoting a release before it actually hits cinemas. Companies have to think about an app launch in a similar vein and carefully craft their pre-launch build up. How can a company effectively create build up for an app launch? The trick really lies in promoting the app on the marketing channels at one’s disposal. Let’s assume you plan on launching an app you built with an online app builder. It makes sense to promote your app launch to your website visitors. Leverage your social media channels and tell people about the various features you plan on bringing to the app. When you hit the publish button, there is already considerable interest and awareness about your app. This helps give your app significant escape velocity on the user acquisition side. #3 - No launch strategy The previous points partially alludes to the narrow perception companies have when it comes to a typical app launch. An app launch will naturally seem like a small deal when companies boil it down to the simple push of a button. This inadvertently leads to companies not having a strategy for their app launch. A launch strategy doesn’t just refer to how a company plans on acquiring new users. It more importantly sets the overall tone and nature of an app launch. There are two well-known app launch strategies that a company can pursue - ●Public launch - A public launch simply means that a company goes all-in on a marketing blitz at the time of the launch. This involves leveraging every marketing resource available to raise awareness about the app and gain app users. ●Stealth launch - A stealth launch involves less focus on marketing and more on user retention and analysis. In a stealth launch, companies typically target early adopters who’re easy to convert. These users als provide valuable feedback which helps improve the app. Both strategies have their own advantages and drawbacks. A public launch can send an app into orbit and grow its market share considerably. On the other hand, a stealth launch provides companies the luxury to make mistakes and learn in isolation. #4 - Naive idea of user acquisition People don’t just download an app. They have to be cajoled over a reasonable amount of time until they’re ready to press the install button. Many companies don’t grasp this basic idea about app downloads. User acquisition is a long and hard struggle. This naive idea of user acquisition comes from an over emphasis on the app features and functions. Most apps that fail have unbridled confidence in the features and functions of their app. In many cases, their apps really are good and deserve a large user base. Companies however cannot hope to get downloads based on the inherent qualities of their apps. They have to work on attracting the attention of their target audience as well. Nothing else will guarantee downloads after an app launch. In conclusion An app launch doesn’t just mean that an app is live on various app stores. It is a major milestone in a typical app lifecycle. This piece provides insights on some common mistakes companies can make when launching a mobile app. Readers can drastically improve their app launch by avoiding these mistakes and taking an informed approach. We are in the golden age of aggregator apps. Every segment is being disrupted by one or more aggregators. The ecommerce world has Amazon as its primary aggregator. Uber is a cab booking aggregator while DoorDash and GrubHub are restaurant aggregators.
The aggregators may change from country-to-country, but the idea remains the same. Many businesses and professionals come on one aggregator platform to offer their services to a large audience. The rise of aggregator platforms has not exactly eroded the idea of standalone models. The continual rise of Shopify shows how standalone ecommerce websites are still a bankable prospect. Many small and large companies have used their own websites and apps to make sales. Thus, aggregator platforms aren’t exactly very monopolistic in the different segments they belong to. This naturally creates a divergence. Which path suits a business more? In this piece, we will discuss the pros and cons of choosing standalone and aggregator apps. What are standalone apps? Standalone apps simply refer to mobile apps which promote and sell products and services of the brand to which the app belongs. If you build a pharmacy app for your medical store and only sell medicine from your store alone, you effectively have a standalone app. Starting a standalone app simply means a company is using its own platform to promote its products and services. Advantages of standalone apps There are many benefits companies can enjoy by starting their own app. Some of them are covered in the following points- ● Direct contact with customers - A company is in direct contact with its customers on a standalone app. There is no middleman in the process which basically leads to more transparency. ● No revenue sharing - Any money a standalone app makes through sales goes directly to the company to which the app belongs. This is made possible by the lack of any middlemen in the process. ● Branding - Any product or service offered on a standalone app is provided by the company. This enables the company to grow its brand because every product or service sold belongs to one entity alone. Any growth in customer loyalty contributes directly to the brand ● Full control - Your standalone app belongs to you. You can set the rules and not depend on guidelines from anyone else. This independence provides a number of benefits such as control over app design, product prices, and various other tenets of an app. These advantages come with a set of responsibilities as well. If you control your app, you are the direct beneficiary when there is growth in the brand’s revenue and value. However, every failure is also directly attributed to your brand and company. Thus, the freedom of standalone apps has consequences. On this note, let’s cover some of the disadvantages of standalone apps. Drawbacks of choosing standalone apps Standalone apps come with a lot of advantages, but there are some associated drawbacks as well. The following points cover some of them- ● Smaller audience - Your company will have to build the user base of your standalone app from scratch. Even a brief prime on mobile app marketing will enable you to see the challenges of growing a user base from scratch. User acquisition for standalone apps requires a brand to set itself apart in the market. This takes a lot of time and a large investment. ● Development challenges - Building an app is not easy. App development is a tedious exercise and requires a lot of investment of time and capital. Both of these commodities are seldom found in droves. Using mobile app builders like AppMySite to create a WooCommerce or WordPress app is one way of getting around this drawback. ● Customer support - A standalone app has a direct connection to all its users. This advantage cuts both ways. A direct connection means that a company also has to placate disgruntled users when they run into problems. This can take a toll on the resources a company has. Aggregator apps We all use aggregator apps even if the term sounds familiar. Most social media platforms we use are essentially content aggregators. Ecommerce platforms like Amazon and eBay aggregate products. Uber and Lyft aggregate cabs while Netflix and Prime Video aggregate video content. Most popular apps are effectively aggregators. So what are aggregator apps? Any app which aggregates products, services, and content from different sources is called an aggregator. Aggregator apps rarely sell their own products or services. They rely on the companies, professionals, and general users on their platform to drive the app. You can sell your products and services on aggregator apps instead of starting your own app. There are both benefits and drawbacks to such a decision. They’re listed in the following sections Advantages of choosing aggregator apps The advantages of choosing aggregator apps are covered in the following points - ● Greater reach - Selling your products and services on an aggregator app basically ensures you get a wider reach. Would your products be seen by more people on Amazon compared to your standalone WooCommerce Android app? Aggregator platforms promise reach which can be directly correlated to sales and revenue growth ● Zero platform maintenance - The job of developing and maintaining the platform lies with the aggregator. Your company only needs to worry about its own products and services. ● Readymade customer support - Most aggregator platforms have their own established customer support models. At the very most, your company needs to work with the customer support team of an aggregator to resolve a customer query. There is no need to set up an entire customer support department from scratch. ● Credibility - When you start a new business, it can take time to build up credibility and trust. By listing on an aggregator platform to make sales, you can bank on the credibility of the platform. People using aggregator apps choose to trust the platform over the actual seller. This can prove beneficial in case you’re a small business and need to make a certain volume of sales. Drawbacks of using aggregator apps There are some natural drawbacks in choosing aggregator apps as well. Some of them are covered in the following points- ● No branding - Even if you make great sales and satisfy your customers on an aggregator platform, customers will only grow loyal to the aggregator. How many actual Amazon sellers can you remember by heart? Even years of service cannot guarantee any kind of improvement in branding. ● Revenue sharing - A company sellings its products and services on aggregator apps has to share a part of its earnings with the platform. Some companies can view this as the cost they have to pay in order to get greater reach. However, this reach is not coupled with any kind of branding incentive ● Guidelines - Aggregator platforms can have their own guidelines regarding prices, customer services, and various other operations. Thus, companies effectively lose control when they decide to sell with aggregator platforms. In conclusion There is no objective answer to making a choice between standalone and aggregator apps. Some companies care more about sales and little about branding. Working with aggregator apps thus makes more sense for them. Other companies may be interested in building their own brand. A standalone app makes more sense for them. Unless an aggregator platform requires companies to exclusively sell products with them, there is no need to choose. Companies can sell their products on both aggregator and standalone apps. The points in this piece should help readers study the advantages and drawbacks of both. Mobile apps are becoming the one stop solution for almost all of our daily and commercial needs. It is empowering businesses, organizations, and institutions across the globe and how!
Due to the increase in the demand of apps, stemming out of the growth in the number of smartphones, new technologies have also emerged over time. There are several modern day DIY app building solutions in the market now that have made it easier to create apps. Anyone, even without any technical knowhow, can make app online without coding within minutes. As a non-profit organization, it is high time that you realize the power of mobile apps and implement it. Explore the blog further and discover some fascinating benefits of going mobile! Advantages of getting an app for your organization Non-profit organizations can get immense benefits by creating a dynamic app. It can turn out to be an asset in multiple ways. Find some techniques listed below and grow your entity: #1: Communicate your causes Apps have emerged as a communication and interaction tool, making it easier to reach people. You can use the technology to reach the masses and acquaint them with your cause without much effort. It mitigates the need for manual or mechanical reach out and enables digital community building. All people need to do, is download your app from the play store, and they can begin interacting immediately. It is also easier to reach people and give them the latest updates at any time, anywhere. You can send in-app push notifications, update the app feed, encourage sharing, and more. Suggested Read: All you need to know about mobile app Push Notifications - A complete guide #2: Manage events effortlessly Non-profit organizations often need to organize large scale social events, donations drive, and campaigns that boost their presence and garner necessary attention. This can be easily managed if you have an app that acts as a unified management tool for your events. You can enable people to view event details, register themselves and make payments, within the app. Manage the other aspects of the event and use the app to keep a track and gather details for the same. Maintain a database of the collected information and plan accordingly. #3: Interact with the volunteers Besides connecting with the philanthropists and managing events, you can also use the app to interact with the team of your volunteers. Enable people to sign up for temporary or permanent volunteering for different causes and events. Maintain their records and keep them updated of their roles and responsibilities in the organization. You can also leverage your social media platforms and fuse multiple resources to boost your initiatives. Organize online webinars, interactive sessions, update articles and videos, and more, to keep them amped up. #4: Gather funds effortlessly The best thing about mobile apps for non-profit organizations is that it makes collecting and raising funds way easier and more effortless. The popularity of fund raising apps is a robust exhibit of the fact that apps can play a revolutionary role when it comes to facilitating crowdfunding and raising donations. Besides, integrating payment gateways in the app makes it easier for people to make secure and transparent donations to the organization, thereby giving a boost to your funding initiatives. #5: Expand your community Manpower and community building are two significant pillars that can help any non-profit organization thrive. Besides monetary gains, having a team of active community members is highly significant and crucial. As apps are capable of connecting people who are sitting miles apart, it can also strengthen your community building exercises and endeavors. It will become easier for the community members to connect with each other and discuss ideas, lend advice, share experiences, acquire help and more. Suggested Read: Build a dynamic community app that empowers your causes Wrapping Up! That was all the free suggestion from our side today! It is now your turn to make the most of the mobile technology and build a premium app for your organization. We understand that the process can be overwhelming, costly, and tedious. However, with our new-age technology of code-free app building, you can do it at your own time without a big budget or a huge team of technical experts. So, sign up for our AppMySite mobile app maker and create your own Android and iOS apps for free. Preview and test the apps and publish them to connect with your people effortlessly! “Data is the new oil.” The afore stated quote by British Mathematician Clive Humby articulately sums up the significance of data in the age of fast moving technology. If you are a part of the eCommerce industry, then two things are absolutely necessary for success. The first is a premium native app that attracts and retains buyers and the other is collecting the buyers’ data. While you can easily sign up for an app creator online and complement your website with an app without any hassle, collecting app data will require some extra efforts. Read the article further, and find out some handy tricks to collect your app users’ data. Analyze the information to take more data backed decisions and boost your success. Let us begin: Tips to collect useful app user data It is not just the app download, installation and uninstallation data that determines the success of your mCommerce business. There are many instances in an app buyers’ journey that you can harness and utilize to collect significant data. Follow the list below and conquer success: #1: Use the on-boarding to collect basic user information The onboarding process is the first instance when the user reacts with the app and inputs valuable information after the download and installation process is complete. Use it to capture basic user info like name, gender, age, location, login data (Facebook, Email, Phone, etc.), and more. While this data is entered by the user, some of the information comes as a bonus. This includes the app permissions to read the device type and other relevant information. You can use this data to send personalized mails, wish consumers on birthdays, and more. Suggested Read: Tips to offer the best onboarding experience to your mobile app users #2: Monitor app search and content views Track the users’ activity on the app and see what they are looking for. Save their search history to customize predictions and suggest relevant products in the following sessions. Also track the number of page or product views and see how much time they spend on each page, product, etc. This will tell you about their shopping preferences and more. You can use the information to strategize the up-selling and cross-selling techniques accordingly. Also analyze the data to show customized advertisements and promotional videos. #3: Track in-app monetization and usage metrics The app usage metrics and monetization based data can give you more accurate and quantifiable information that will help you take more informed decisions. For instance, you can monitor the frequency of app launches and visits of the user. Also measure the average session time and attention span of the users for each page, product, section, category, etc. Take this a notch higher by tracking their buying behavior, purchase and subscription data, clockwise activity (peak activity hours), issues reported by them, response to various actionable app elements like URLs, CTA (Call to Action Buttons) and more. #4: Analyze the data periodically and use it Create a calendar for the analysis of your crucial app data. Follow it strictly and work on the data you collect between two cycles. Do not forget to compare it with the past data and measure your failure or success accordingly. Also analyze different kinds of data separately before you club the results together to get the bigger picture. Leverage it to take strategic marketing and sales decisions. Also use it to display social media ads, location based suggestions (nearby stores and outlets), product suggestions, and more. Do not forget to collect user feedback and responses for the same. Suggested Read: Complete Guide on Mobile App Analytics Metrics - Measure your App's Success Create a smart app for your business! A premium native app that is smart, smooth, and intuitive, can help you ease the journey of your customers and fetch good results. We understand that finding an affordable solution can be quite challenging and overwhelming. But you can avoid all the hassle if you ditch the custom app development techniques and opt for more modern methods. Sign up for AppMySite AI powered DIY app builder and empower your business with premium Android and iOS apps. Build, customize and test the apps without coding. Publish to enter the mobile market and reach the customers in no time. Stagnation is a common reality for a whole range of businesses across the board. Breaking the mold and going past a certain metric seems impossible at a certain point.
Those running WooCommerce stores would relate to this sentiment. After a certain point, traffic hits a brick wall and revenue stops growing beyond a given number. Even those who create WooCommerce Android and iOS apps using app builders may find themselves caught in the malaise of unchanging app KPIs. Neither websites nor apps are exempt from the challenge of overcoming a rut. Unfettered growth is a mirage and impossible in a practical setting. How do websites and apps generally react to a stagnation in revenue? The most popular solution to dormancy in revenue growth is increasing traffic. Generally, companies try to power their way out of a period of stagnation with outbound campaigns. Other tactics like targeting more keywords and hiring more writers to churn out a higher volume of content are fairly common. These are all natural reactions to a slowdown in revenue. The logic here is that more traffic will naturally break the revenue stagnation. All these tactics point to one common theme - allocation of greater resources. Whether it’s real money or manpower, companies believe investing more resources will get them out of the stagnation hole. There is a better way of dealing with this problem. It is called conversion rate optimization. What is conversion rate optimization? Conversion rate optimization or CRO refers to the process of increasing the number of people that perform a desired action when arriving on a website or an app. In simple words, CRO helps websites and apps increase their conversion rate. Firstly, why is CRO a better solution for revenue stagnation compared to traffic-based solutions discussed previously? The biggest advantage CRO has over other solutions is cost. Traffic-based solutions take time and require a direct injection of resources. CRO techniques generally involve making little tweaks to the existing website or app. It doesn’t cost companies a lot to make these changes. The pay-off from making these little changes is very high, making the entire process a smashing success from an ROI standpoint. What is its role in the ecommerce world? There are a lot of growth hacks and strategies one can find online for ecommerce growth. Invariably, all these hacks and strategies are driven towards one end - increasing sales. The entire point of CRO as a practice is to increase conversions (or sales in the language of ecommerce). It has a natural place in the pantheon of all ecommerce growth hacks and strategies. The role of CRO in the world of ecommerce is to suggest changes for websites and apps in order to increase sales. These changes can be related to simple design bottlenecks or changing the placement of certain buttons and CTAs. CRO is an absolute essential for ecommerce apps. This is because mobile shopping is now the preferred destination for online retail. As many as 85% online shoppers prefer mobile apps to mobile websites. There is no reason to then doubt which medium requires CRO more. Stable CRO strategies for enhancing ecommerce sales There are no sure-shot special CRO tactics we can list here that will have an instant impact on your ecommerce app. Each app requires a different approach. The following sections provide a more general overview of the CRO strategies you can take up. #1 - Kill the conversion killers What are the things killing your ecommerce app’s conversion rate? There are a whole host of issues your app could be facing the following points highlight some of them-
Let’s take the first point as an example. Improving app speed is something a lot of companies in the market try to achieve. The normal suggestion is to get a better hosting partner. Other tips like image optimization are also fairly common. With a WordPress mobile app for Android and iOS, one only needs to improve the speed of the website to improve app performance. There are a number of conversion killers. Your job is to spot them and make necessary changes. Use of dependable mobile app analytics tools can also help in spotting the elements causing a slowdown in conversion. #2 - Test your app design with A/B testing Design is a central part of optimizing conversions. A simple oversight error in app design can cause a significant drop in conversions and sales. One simple way to ensure that the app design is optimal is A/B testing. This basically involves creating two different versions of the same app and testing it with different audiences. The version that performs well naturally gets passed as the final version. A/B testing is especially useful when testing low-scale changes. Let’s say you find your CTA button is near the top left corner of the screen. This puts it outside the average user’s thumb range. You create a new version of the app where the button is within range of the user’s thumb. Testing this new version against the old one with A/B testing will help you see if there are any changes in the conversion rate. #3 - Addressing user concern To this day, payment landing pages list out some encryption specs explaining why the process is safe and secure. It is safe to say that a large majority of users don’t understand any of this cybersecurity jargon. Why then do payment pages still write it down? Online payment is still a new concept when put against the overall history of the world. People trust a wad of notes in their hands more than a few digits on the screen. This fear of online payment can make users question the entire purchase. The security specs listed on the page serve the sole purpose of reassuring users about the safety of online payment. In a way, they are a CRO addition. Online payment is just one example of typical user concern. Your app users could have a whole bucket list of concerns. From the refund and return policy to the availability of customer service reps, there is no end to the kind of concern an average user can have. This typically eats into your conversions. The simple way of dealing with this is adding CTAs that address this concern. For instance, adding a line about your convenient return policy below the ‘Buy now’ button can ease some concerns of your users. Your goal with this CRO strategy should be to look for places within your app which might concern your app users. Then, you can go about addressing these areas with a whole array of tactics. In conclusion Conversion rate optimization is an essential part of any ecommerce growth strategy. This piece seeks to bring light to it and some strategies associated with it. There are many more CRO tactics and hacks readers can find online. The ones discussed can nevertheless set them on the right track. |
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January 2021
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